Here’s an interesting article regarding Bridgestone’s new line of golf balls.

I thinks its pretty cool that they did a ton of research around the swings and skills of the average golfer and built a ball around that.  The article mentions that often, golf balls are designed for tour level players and then later brought to market, presumably without much thought about the regular golfer.  It’s nice to see the Bridgestone is taking the opposite approach and focusing on golfers like me.

Maybe I’ll buy a few boxes and test them out.