Picking the right golf club set is not as easy as you think. It really isn’t.

A lot of people try to make things easier on themselves by going to a typical review site. Like I said several times on this website, most of those online resource and golf club platforms flat out suck.

The reason they suck is not because they’re not well written. In fact, a lot of professional writers produce such materials.

The reason they suck is not because they don’t have the right pictures. A lot of them have a lot of documentation. In fact, a lot of them have great infographics that enable you to get from Point A to Point B as far as the golf club selection process is concerned.

A lot of them have great information. That’s not what makes them suck. What makes them suck is something worse.

What makes them suck is a factor that will actually burn a hole through your pocket. I am, of course, talking about a conflict of interest.

You see, a lot of these websites talk a good game about having your best interest in mind. In fact, a lot of them even present really touching personal stories and testimonials of people who have used those websites to supposedly take their game to the next level.

What they’re really doing is exploiting a personal weakness of yours. The reason why you’re looking for the right golf club set or even worst, the very best golf club set, is because you are looking to level up your game.

Now, there’s nothing wrong with this, normally speaking. If you are looking to level up your game by practicing, then these golf clubs may help. But if you are looking for some sort of magical or quasi-mystical tool set that would somehow automatically increase your skill set, then you are barking up the wrong tree.

That’s just not going to happen because that’s not how life works. What you’re engaged in is magical thinking. You have somehow, some way, bought into this long standing myth that you only need to buy the right equipment for you to somehow level up your game on the golf course.

That wasn’t true in the past, that’s not true now, and it’s not going to happen in the future. That is a myth. And unfortunately, a lot of these websites exploit that myth and, worse yet, push products that are really not all that helpful because they earn a commission.

So you lose out on two levels. You lose out because you continue to believe that you just need to buy the right set of golf clubs for you to improve your game. You also lose out because you are referred to the wrong set of golf clubs that cost a lot of money, but at the end of the day, produce very little improvements.

Another way you can screw up trying to pick the right golf club set is by simply asking for recommendations from friends and family members. It doesn’t really matter whether you picked up a phone to ask for a direct referral or you used Facebook to do this, it all leads to the same place.

You still end up with the wrong golf club set because these people, as well intentioned as they may be, can only recommend to you a set of solutions that makes sense to them. Unless and until you are in a completely identical situation as them, whatever they recommend simply would be a waste of time for you. Seriously.

Maybe a person has a lower handicap than you. Do you think his or her recommendation would make sense to you? Of course not. You have to keep context in mind. And unfortunately, this is the first thing to go when it comes to asking for referrals.

The reason why people screw up time and time again is because they are looking for shortcuts. You know that you need to slice and dice all the information out there. You know that you have to do some legwork. You know that you have to roll up your sleeves and actually put in some sweat to find out the absolute best answer.

You know that at the back of your head, but somehow, some way, you feel like there is a shortcut. So you ask for a referral.

This is supposed to make things easy, and unfortunately, based on my own personal experience, it does no such thing. Instead, it might even put you in a worse situation.

So do yourself a big favor, don’t go for the shortcut. Don’t go for the easy route. Try to do things yourself. It’s all about trial and error and it’s all about research.

The good news is, the sooner you start, the better off you will be.